Facebook has rolled out a new feature for some users that shows the percentage of brand page fans who saw as well as Liked recent posts.
The average post from a brand page only reaches 16% of fans, Facebook revealed earlier this year.
The feature, which also includes a breakdown of organic and viral responses, comes as Facebook begins toprovide more analytics to advertisers looking to track their ROI across the social network. Post-IPO, the company is under pressure to monetize its huge reach for advertising purposes.
The new feature appears to be available only for brand pages.
Update: A Facebook rep told Mashable that the feature was available in the old design for Pages, but “we are slowly rolling this back to Page owners with a slighly updated design.”
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