Question 1

What does Nlyten actually do?

Accepted Answer

We're a boutique consultancy that runs Swiggy and Zomato as a measured channel for restaurants and cloud kitchen operators. That means menu engineering, in-platform ads, discount strategy, ratings discipline, POC coordination, and a weekly operating cadence with the kitchen team. We do not run Meta or Google ads for new clients, and we do not produce social media content — we are deep specialists on aggregators.

Question 2

How is Nlyten different from a marketing agency?

Accepted Answer

We are not an agency. We work as an in-house operator partner — a small team running a small number of restaurants deeply, with named operators on every account. The one-on-one relationship is the service. AI extends it (daily digests, automated reports, NlytenBot on Telegram) so one operator can carry more depth across more restaurants without thinning attention.

Question 3

Who do you work with?

Accepted Answer

Independent restaurants, multi-outlet brands, cloud kitchens, and national chains — anyone running real kitchens on Swiggy and Zomato who wants to stop guessing and start operating the channel with discipline. Currently Mumbai-focused.

Question 4

What kind of results can I expect?

Accepted Answer

Results vary by restaurant. Recent engagements have produced 2.1× Zomato growth in 5 months (Chakra Restobar), 2.1× Zomato growth in 5 months (Sudarshan), and 65× combined growth over 2.5 years for a multi-outlet brand (Vanilla Miel). Full case studies on /case-studies. Every engagement is treated as its own operating problem — outlet, cuisine, catchment, and the state of the listings when we start all matter.

Question 5

How does the engagement start?

Accepted Answer

A discovery call, a free written audit, then a decision. The call is a 30-minute working session where we look at your aggregator dashboards together. The audit is a written read of the channel — where the leaks are, what's fixable, and a phased plan — yours to keep whether or not you choose to work with us.

Question 6

What's the difference between Starter, Growth and Premium?

Accepted Answer

Starter (from ₹20,000 a month) is the essentials — we run your Swiggy and Zomato, ads and offers, with one detailed monthly report and one strategy call. Growth is hands-on every week — two strategy meetings a month, the daily digest, the full dashboard, competitor intelligence and platform negotiation. Premium is the complete partnership — weekly calls, our full software suite, a Quarterly Business Review and direct founder access. Every plan has a six-month minimum. Growth and Premium pricing is shared on the discovery call.

Question 7

What is NlytenBot?

Accepted Answer

Every Growth and Premium client gets access to NlytenBot on Telegram — an always-on assistant trained on your live aggregator data. Use it when your operator isn't immediately available: ask 'how's [restaurant] this week', 'ROAS for [outlet]', 'what changed yesterday'. You get the answer instantly. Your operator picks up the thread shortly after to walk you through what it means and what we're doing about it. See /how-we-work for the full picture.

Question 8

Which areas in Mumbai do you serve?

Accepted Answer

We work with restaurants and brands across Mumbai. Aggregator expertise applies city-wide since Swiggy and Zomato operate uniformly across Mumbai's zones, though hyperlocal competitor dynamics are part of what we analyse on every account.

We do two things, properly.

Swiggy and Zomato, run the way a chain runs them.

Cloud kitchens live and die on the aggregator page.

How we package the work

Growth

Premium

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