A small portfolio. Operated deeply.
Mumbai's Aggregator Growth Partner
We find it. We fix it.
Nlyten is a boutique restaurant growth consultancy in Mumbai. We run Swiggy and Zomato as a measured channel for restaurants and cloud kitchens — named operators, weekly cadence, and a written read of your numbers every month.
Trusted by Chakra · Sudarshan · Vanilla Miel
Portfolio · proof
Automations · running now
A small portfolio. Operated deeply.
The Problem
The revenue doesn't always come back.
Most owners see what they spent on Swiggy and Zomato ads. Almost none see what those ads actually earned them — which items, which customers, which return per ₹100 spent.
They have a better algorithm.
Aggregator ranking is mostly hygiene — menu structure, photography, ratings, the way each item is named and priced. Most restaurants leave it untended. The ones that don't, win the catchment.
Most operators can't tell you which ones earn it back.
Discounting works. Blanket discounting works less every month — it pays customers who would have ordered anyway. The hard part is knowing which coupon does which job.
How we work
Every engagement starts the same way. You walk away with a written audit of your channel and a phased plan — whether or not you choose to work with us.
Step 01 · Discovery call
A 30-minute conversation. We look at your Swiggy and Zomato dashboards together, understand where you are, and agree if a deeper look is worth doing.
Step 02 · Free audit
We pull your real numbers and put together a written audit — where the money is leaking, what's fixable, and what it's worth. Yours to keep. No obligation to work with us.
Step 03 · Engagement
If the audit makes sense, we start. Weekly cadence with the kitchen. Monthly review with leadership. A shared dashboard. Numbers everyone trusts.
Proof
Mumbai · Sakinaka
How a 40-year heritage dine-in brand turned a dormant Zomato listing into a 2.1× growth engine — then harvested margin without losing volume.
2.1×
Zomato growth · Sep '25 → Jan '26
Mumbai · Andheri-Kurla
How segmentation discipline — not ad spend — took a heritage vegetarian brand to 3,877 monthly delivery orders at 7.6× Swiggy ROAS.
3,877
Monthly orders · April 2026
Mumbai · Sakinaka · Bandra
Growing a luxury patisserie on aggregators — without losing the brand.
~65×
Topline growth · 2.5 years
How we work
AI does not replace your operator — it extends them. Daily digests, automated reports, launch nudges, and a bot that has your back when your operator can't pick up. The one-on-one stays human.
See how it works →A digest of yesterday in your inbox by 6 AM IST.
End-of-month aggregator diligence + payout reconciliation across every outlet.
Day 7 / 14 / 30 scorecards on any new outlet, menu, or campaign.
NlytenBot covers the in-between moments — when your operator can't pick up, you can still pull live numbers in seconds.
Packages
Two services — Aggregator Growth and Cloud Kitchen — both delivered as Growth or Premium, depending on the scale of your operation.
FAQ
We're a boutique consultancy that runs Swiggy and Zomato as a measured channel for restaurants and cloud kitchen operators. That means menu engineering, in-platform ads, discount strategy, ratings discipline, POC coordination, and a weekly operating cadence with the kitchen team. We do not run Meta or Google ads for new clients, and we do not produce social media content — we are deep specialists on aggregators.
We are not an agency. We work as an in-house operator partner — a small team running a small number of restaurants deeply, with named operators on every account. The one-on-one relationship is the service. AI extends it (daily digests, automated reports, NlytenBot on Telegram) so one operator can carry more depth across more restaurants without thinning attention.
Independent restaurants, multi-outlet brands, cloud kitchens, and national chains — anyone running real kitchens on Swiggy and Zomato who wants to stop guessing and start operating the channel with discipline. Currently Mumbai-focused.
Results vary by restaurant. Recent engagements have produced 2.1× Zomato growth in 5 months (Chakra Restobar), 2.1× Zomato growth in 5 months (Sudarshan), and 65× combined growth over 2.5 years for a multi-outlet brand (Vanilla Miel). Full case studies on /case-studies. Every engagement is treated as its own operating problem — outlet, cuisine, catchment, and the state of the listings when we start all matter.
A discovery call, a free written audit, then a decision. The call is a 30-minute working session where we look at your aggregator dashboards together. The audit is a written read of the channel — where the leaks are, what's fixable, and a phased plan — yours to keep whether or not you choose to work with us.
Growth is for independent restaurants and small multi-outlet brands taking Swiggy and Zomato seriously — minimum six months. Premium is for multi-outlet operators (3+ outlets) and cloud kitchen operators scaling across brands — minimum twelve months, includes new outlet launches and virtual brand strategy. Pricing is discussed on the discovery call.
Every client gets access to NlytenBot on Telegram — an always-on assistant trained on your live aggregator data. Use it when your operator isn't immediately available: ask 'how's [restaurant] this week', 'ROAS for [outlet]', 'what changed yesterday'. You get the answer instantly. Your operator picks up the thread shortly after to walk you through what it means and what we're doing about it. See /how-we-work for the full picture.
We work with restaurants and brands across Mumbai. Aggregator expertise applies city-wide since Swiggy and Zomato operate uniformly across Mumbai's zones, though hyperlocal competitor dynamics are part of what we analyse on every account.
Get started
A 30-minute call. If it makes sense, we'll put together a free written audit of your Swiggy and Zomato — where the money is leaking, what's fixable, what it's worth. Yours to keep, whether or not you choose to work with us.
Book a discovery call →