Question 1

What does an aggregator growth partner actually do?

Accepted Answer

We manage everything on Swiggy and Zomato that affects your revenue — menu engineering, ad spend optimisation, discount strategy, competitor analysis, platform ranking, and POC coordination. Think of us as your dedicated aggregator team, without the overhead of hiring in-house.

Question 2

How is Nlyten different from a digital marketing agency?

Accepted Answer

Most agencies spread across Meta ads, Google, social media, and everything else. We only do Swiggy and Zomato. That singular focus means we understand the algorithm, the ad auction mechanics, the POC relationships, and the menu psychology at a depth generalist agencies simply can't match.

Question 3

Do you work with single-outlet restaurants or only chains?

Accepted Answer

Both. We work with independent single-outlet restaurants as well as multi-outlet brands scaling across Mumbai. Our services are structured so that a standalone restaurant gets the same depth of expertise as a brand with multiple locations.

Question 4

What kind of results can I expect?

Accepted Answer

Results vary by restaurant, but our clients have seen up to 11.4x ROAS on Swiggy Ads, 49% market share growth in 5 months, and significant reductions in wasted ad spend. We manage over ₹60 lakh in monthly aggregator revenue across our client portfolio.

Question 5

How does the engagement start?

Accepted Answer

Every engagement starts with an Aggregator Audit — a deep analysis of your current Swiggy and Zomato presence, competitor positioning, ad performance, and menu structure. We present findings in a 45-minute walkthrough before discussing any ongoing engagement.

Question 6

Do you handle Swiggy and Zomato ads directly?

Accepted Answer

Yes. We manage your ad campaigns on both platforms — setting budgets, choosing targeting, optimising bids, and monitoring ROAS in real time. We also manage your discount strategy to ensure promotions drive profitable orders, not just volume.

Question 7

What is menu engineering?

Accepted Answer

Menu engineering is the science of optimising your aggregator menu for maximum revenue — item naming, descriptions, pricing, photo sequencing, category structure, and strategic positioning of high-margin items. Small changes here often produce the biggest revenue impact.

Question 8

Which areas in Mumbai do you serve?

Accepted Answer

We work with restaurants and brands across Mumbai. Our aggregator expertise applies city-wide since Swiggy and Zomato operate uniformly across Mumbai's zones, though hyperlocal competitor dynamics are part of what we analyse in every audit.

Chakra (Since 1985)

The Legacy Paradox

Phase 0 — Channel build-out (2024)

Activation — September 2025

Phase 1 — Plant the Flag

Phase 2 — Harvest Margin

Where Chakra is now