Proof
A small portfolio, operated deeply.
Each case study below is a different operating problem — a legacy dine-in brand activating a dormant channel, a heritage neighbourhood kitchen built into a measured channel from scratch, and a multi-outlet cloud kitchen scaled across outlets and cuisines over 2.5 years.
What each story illustrates
Legacy activation
A 40-year North-Indian dine-in institution whose Zomato listing had sat dormant for a year. If you're a heritage brand with a quiet delivery channel, this is the invest-then-harvest playbook — 2.1× in a quarter, then margin recovered without losing volume.
Operating discipline
A heritage vegetarian kitchen, high-volume and low-AOV, Swiggy-only and flat. If your game is velocity, this is the coupon-ladder playbook — every rupee cohort-targeted to the portfolio's best 7.6× ROAS.
Long-arc scale
A premium multi-outlet patisserie grown ~65× over 2.5 years at ~0% discount. If you're a luxury brand that can't be commoditised, this is the calendar-led playbook — growth from menu, timing and brand, not price.
The stories
Mumbai · Sakinaka · operating since September 2025
How a 40-year heritage dine-in brand turned a dormant Zomato listing into a 2.1× growth engine — then harvested margin without losing volume.
Read the story →2.1×
Zomato growth · Sep '25 → Jan '26
Mumbai · Andheri-Kurla · operating since September 2025
How segmentation discipline — not ad spend — took a heritage vegetarian brand to 3,877 monthly delivery orders at 7.6× Swiggy ROAS.
Read the story →3,877
Monthly orders · April 2026
Mumbai · Sakinaka · Bandra · Lower Parel · operating since September 2023
Growing a luxury patisserie on aggregators — without losing the brand.
Read the story →~65×
Topline growth · 2.5 years
How we work
Every engagement starts the same way. You walk away with a written audit of your channel and a phased plan — whether or not you choose to work with us.
Step 1 · free
A discovery call, no charge. We listen first: what you have been doing on Swiggy and Zomato, and what isn't working. Then we tell you honestly where we can help and where we can't. No fluff, no false promises.
Step 2 · 5 working days
We pull your real numbers and put together a written audit — where the money is leaking, what's fixable, and what it's worth — with a 45-minute walkthrough. Yours to keep, whether or not you work with us.
Step 3 · six months +
If the audit makes sense, we start. Weekly cadence with the kitchen. Monthly review with leadership. A shared dashboard. Numbers everyone trusts.
Get started
Start with a discovery call, no charge. If a deeper look makes sense, our ₹10,000 audit puts it in writing — where the money is leaking, what's fixable, what it's worth. Yours to keep, whether or not you choose to work with us.
Book a discovery call →
Photo © Vanilla Miel