Question 1

What does Nlyten actually do?

Accepted Answer

We're a boutique consultancy that runs Swiggy and Zomato as a measured channel for restaurants and cloud kitchen operators. That means menu engineering, in-platform ads, discount strategy, ratings discipline, POC coordination, and a weekly operating cadence with the kitchen team. We do not run Meta or Google ads for new clients, and we do not produce social media content — we are deep specialists on aggregators.

Question 2

How is Nlyten different from a marketing agency?

Accepted Answer

We are not an agency. We work as an in-house operator partner — a small team running a small number of restaurants deeply, with named operators on every account. The one-on-one relationship is the service. AI extends it (daily digests, automated reports, NlytenBot on Telegram) so one operator can carry more depth across more restaurants without thinning attention.

Question 3

Who do you work with?

Accepted Answer

Independent restaurants, multi-outlet brands, cloud kitchens, and national chains — anyone running real kitchens on Swiggy and Zomato who wants to stop guessing and start operating the channel with discipline. Currently Mumbai-focused.

Question 4

What kind of results can I expect?

Accepted Answer

Results vary by restaurant. Recent engagements have produced 2.1× Zomato growth in 5 months (Chakra Restobar), 2.1× Zomato growth in 5 months (Sudarshan), and 65× combined growth over 2.5 years for a multi-outlet brand (Vanilla Miel). Full case studies on /case-studies. Every engagement is treated as its own operating problem — outlet, cuisine, catchment, and the state of the listings when we start all matter.

Question 5

How does the engagement start?

Accepted Answer

A discovery call, a free written audit, then a decision. The call is a 30-minute working session where we look at your aggregator dashboards together. The audit is a written read of the channel — where the leaks are, what's fixable, and a phased plan — yours to keep whether or not you choose to work with us.

Question 6

What's the difference between Growth and Premium?

Accepted Answer

Growth is for independent restaurants and small multi-outlet brands taking Swiggy and Zomato seriously — minimum six months. Premium is for multi-outlet operators (3+ outlets) and cloud kitchen operators scaling across brands — minimum twelve months, includes new outlet launches and virtual brand strategy. Pricing is discussed on the discovery call.

Question 7

What is NlytenBot?

Accepted Answer

Every client gets access to NlytenBot on Telegram — an always-on assistant trained on your live aggregator data. Use it when your operator isn't immediately available: ask 'how's [restaurant] this week', 'ROAS for [outlet]', 'what changed yesterday'. You get the answer instantly. Your operator picks up the thread shortly after to walk you through what it means and what we're doing about it. See /how-we-work for the full picture.

Question 8

Which areas in Mumbai do you serve?

Accepted Answer

We work with restaurants and brands across Mumbai. Aggregator expertise applies city-wide since Swiggy and Zomato operate uniformly across Mumbai's zones, though hyperlocal competitor dynamics are part of what we analyse on every account.

A small team, working in close range.

Surpreet Mahal

Manav Parekh

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