Services · The Nlyten audit
Swiggy & Zomato audit for your restaurant
Where your delivery money goes, what is fixable, and what it is worth. Written from your own numbers.
1 outletLast 3 monthsSwiggy + Zomato45-minute walkthrough
Share of Zomato orders bought through ads
Pause ads tomorrow and roughly 9 of every 10 orders go with them. A healthy share is nearer 35%.
What ₹10,000 gets you
A written audit of one outlet across Swiggy and Zomato, and a walkthrough of every finding
Payout and take-home read
Every rupee from your own payout files, from food sales to your bank: commission, fees, GST, discounts, ads and deductions.
Competitor analysis
How the restaurants around you price, discount, rate and present the same dishes.
Menu and add-on performance
Which dishes make you money, which only sell, which nobody orders, and how often customers add extras. Needs item and add-on reports from your billing system (PetPooja or similar).
Ad spend audit
What your ads cost against the orders they really brought in, and how much of your business depends on them.
Discount strategy
Which offers you fund, what they cost, and which are worth keeping.
Platform health
Ratings, complaints, kitchen prep time, repeat customers and outlets that have gone quiet.
The Nlyten scorecard
Your outlet scored Bad, Regular or Best on eight control metrics we hold every restaurant to, so you see at a glance where you stand.
An 8-week action plan
Week by week, every fix ranked Critical, High or Quick win, with the number behind it and what it is worth.
45 minutes with Surpreet
We go through the findings together. The written audit is yours to keep, whether or not you work with us.
Inside a real audit
This is what the audit actually shows you
Excerpts from audits we have delivered to Mumbai restaurants, with the names and locations removed. Every number below is real.
01 · The scorecard
A North Indian restaurant · Q1 2026 · ZomatoShare of orders bought through ads. Healthy is nearer 35%.
The ads pay back; nothing else is bringing orders in.
Short of the 40% a healthy delivery brand holds.
Two-thirds first-timers: every order is paid for twice.
Discount you fund ÷ gross sales. Above the 9% target, on top of a heavy ad load.
Above the 12-minute ceiling; it drags the rating down.
Workable, but a 540-item menu holds conversion back.
25 in 2,093 orders, mostly kitchen consistency.
02 · The neighbourhood
Same restaurant · 4 competitors in its delivery area · names removed| Restaurant | Format | Rating | Reviews | Price | Menu items |
|---|---|---|---|---|---|
| This restaurant | Full menu | 4.10 | 8,630 | ₹700 for two | 540 |
| Competitor A | Full menu, premium | 4.50 | 3,609 | ₹2,500 for two | 88 |
| Competitor B | Full menu, premium | 4.40 | 966 | ₹1,800 for two | 254 |
| Competitor C | Delivery only | 4.10 | 1,387 | ₹250 an order | 496 |
| Competitor D | Delivery only | 4.10 | 549 | ₹100 an order | 34 |
An asset
8,630 reviews, 2.4× the area's best-rated rival
Once the rating crosses 4.30, that depth of reviews is hard for anyone nearby to catch.
A gap
₹700 for two sits in no-man's-land
Premium rivals charge ₹1,800–2,500 for two; delivery-only kitchens bill ₹100–250 an order. It reads as neither.
Signature dishes are priced below the market
03 · Your menu and add-ons
Same restaurant · from its billing system's item and add-on reportsWhich dishes earn money, which only sell, which nobody orders, and how often customers add extras to their order, including the extras you give away free.
Sold at least once in the quarter, across both platforms.
Of all item sales, ₹2.9L of ₹13.3L, from 10 of 540 dishes.
Dishes that sold exactly once in three months; 342 sold three or fewer.
1,139 add-ons on 2,338 orders, and 199 of them billed at ₹0. Our healthy band is 60–90%.
One change: charge ₹40 for the free add-on customers pick most. Even if 15% stop adding it, that is about ₹5,900 more a quarter, from one item.
+₹5,88204 · What the offers really earn
1,249 of 2,093 orders carried an offer. Stack the discount, commission and ads against the same sales:
26% of offer sales reached the kitchen.
05 · The payout read
One month of a Zomato settlement, 1,288 delivered orders, from sales to the bank:
06 · The 8-week plan, in order
Weeks 1–4: add three combos to lift order value
Customers spend ₹558 an order against a ₹700 price for two: they buy down the menu. Combos at ₹699, ₹999 and ₹1,249 pull it back up without a price rise.
Weeks 1–8: lift the rating from 4.10 to 4.30
18 of 25 complaints were quality and missing items. Fix packaging and the top-15 dishes, then push rated orders.
Weeks 3–8: taper ad dependency from 92.7% towards 60%
Step spend down only as the rating crosses 4.20 and 4.30. The audit estimates ₹80K–₹1.1L a month freed for repeat customers and Swiggy.
How it works
Four steps, five working days
- 01
A quick call
30 minutes, no charge. We look at your Swiggy and Zomato together and agree whether an audit is worth doing.
- 02
You share your numbers
Three months of reports from Swiggy, Zomato and your billing system, plus a few details only you know. The full list is below.
- 03
We write it up
Scorecard, findings and an 8-week action plan, every claim tied to a number from your own data.
- 04
The walkthrough
Within five working days of receiving everything. 45 minutes going through it with you; the written audit is yours to keep.
What we need from you
The same 3 months on every file. We send you this list on WhatsApp, with where to find each report.
Business metrics reportItems performance reportWeekly payout annexuresAds and offers screenshots
Business reportSettlement reportsAds and offers screenshots
Item-wise sales reportItem-wise add-on report
Menu with pricesCompetitors to compare againstRestaurant IDs and commission ratesSignature dishesFood cost per dish, if you have it
Billing system means PetPooja or similar. Without one, the menu review is limited to what Swiggy and Zomato show, and we tell you before you pay.
The audit
One outlet, the last 3 months, Swiggy and Zomato. Each extra outlet: ₹5,000.
Comes back if you sign
Sign a 6-month plan and the ₹10,000 comes back to you
Sign within 30 days of the walkthrough and it comes off your first six monthly invoices, ₹1,667 each. If you would rather run the fixes yourself, the audit is still yours to keep.
Free tools or the audit?
Free · do it yourself
The payout checker and calculators
- One payout file at a time
- Your take-home, discounts and ads against the ceiling
- Tells you something is off, not why or what to do
₹10,000 · done with you
The Nlyten audit
- Three months, both platforms, read together
- Competitors' prices, ratings and menus next to yours
- Menu, ads, discounts, ratings and payouts
- Why it is happening, what it costs, and an 8-week plan to fix it
Audit questions
₹10,000 for one outlet, covering the last 3 months on both platforms. The first 30-minute call is free; the audit itself is paid.
No. The quick call is free, and it is where we tell you whether an audit is worth doing. The audit is real work on your real numbers, so it is paid.
A written audit covering payouts and take-home, competitors, menu and add-ons (menu engineering), ads, discounts and platform health; the Nlyten scorecard; an 8-week action plan; and a 45-minute walkthrough. It is yours to keep.
Five working days from the day we have all your reports and details. The walkthrough is booked inside that week.
Three months of Swiggy and Zomato reports (business, items, payouts, ads and offers), item-wise sales and add-on reports from your billing system, your menu, and a few details only you know: competitors, restaurant IDs, commission rates and signature dishes. We send you the exact list.
Yes, if you sign a 6-month plan within 30 days of the walkthrough. It comes back as ₹1,667 off each of your first six monthly invoices.
The ₹10,000 covers one outlet. Each additional outlet is ₹5,000, because the menu and brand work is shared.
Any billing system that exports item-wise sales and add-on reports works. Without one, the menu and add-on review is limited to what Swiggy and Zomato show, and we tell you that before you pay.
Your files are used only to write your audit. They are never shared, and nothing about your restaurant is published without your permission.